Seattle is also where Comedy and Indie started dating, unlocking a sizeable crossover audience. The Bumbershoot and Sasquatch Festivals were amongst the first to host comedians alongside their lineup of indie bands. Seattle’s Sub Pop Records released comedy records for the likes of David Cross and Flight of the Conchords. Eugene Mirman recently exported his New York based ‘EM Comedy Festival‘ to Seattle in March 2012.
While I geek out to Seattle for being innovators in comedy and music. Its neighbors to the south, Portland are the trailblazers in Sports and marketing being home to Wieden + Kennedy and the Nike Kitchen.
|Snapshot of my entry to ‘WK Seeking’|
There’s definitely been a theme to the 30HG Destinations I’ve listed so far from Pixar, to TroubleMaker and Wieden + Kennedy – they’re all creative environments that cross the “Haimish Line” with its sense of community.
|Wieden + Kennedy on ‘Portlandia‘|
WTF podcast with Marc Maron. Episode 267 – Carrie Brownstein (54m 30s)
MARC MARON: (feigning righteous voice) But you’re punk maaan, its f*cking advertising! When did you snap?
CARRIE BROWNSTEIN: It was actually great. For one if you’re involved in any singular community (comedy, music) it can start to feel small. Even if you live in a big city you think “I know everyone here”. And I show up at Wieden + Kennedy, “Oh my God I have 400 new friends” you know. It felt like switching High schools or something. There’s also a lot of creative people there.
Find a more in-depth look of the process outlined above and the team that made it possible – HYPERFUSE Tech by NIKE Innovation Kitchen
It would take a miracle for me to be granted access into the famed Innovation Kitchen or standing by the likes Jason Petrie (AKA Alphaproject) but it would be nice to peek behind the curtain of Sport’s most innovative brand.
Wieden + Kennedy and the Nike Kitchen appear on my Northwest Division wishlist of the 30 Home Games mission.